France - Western Europe
Marketing
41
***

KEDGE Business School MSc Marketing

REQUEST INFO

Program overview

With the MSc Marketing programme, students benefit from a dual approach.

First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural perspectives of consumption or new strategies for promoting brand ubiquity.
Secondly, they can choose between several specialisation paths.

A company will follow the students throughout conferences, job dating, case studies, workshops, applied research problems, etc. in order to acquire a real professional experience.

Curriculum (courses, subject modules)

Semester 1

FUNDAMENTALS IN ECONOMICS, FINANCE AND IT, 180 H
→ September-December

  • FINANCIAL DIAGNOSTIC AND PEER ANALYSIS
  • PORTFOLIO MANAGEMENT SKILLS
  • BUSINESS VALUATION
  • FINANCIAL MODELING
  • CASH MANAGEMENT
  • DIGITAL ISSUES AND SKILLS IN FINANCE

Semester 2

CORPORATE FINANCE SKILLS, 180 H
→ January-April

  • CORPORATE STRATEGY
  • CORPORATE PROJECTS
  • CORPORATE VENTURING
  • M&A
  • CAPITAL RAISING & BUSINESS PLAN
  • VENTURE CAPITAL: CROWDFUNDING PROJECTS

Semester 3 & Supplementary projects

RESEARCH MEMO
(WRITTEN PAPER + ORAL DEFENSE)

BUSINESS INTERNSHIP
(4 TO 6 MONTHS)

SUPPLEMENTARY CONTENTS AROUND SEMINARS, SOFT SKILLS AND CONFERENCES 90H

  • HOLT CHALLENGE PROGRAMME
  • CFA PROGRAM AND TRAINING
  • JOB MEETINGS AND CONFERENCES
  • CORPORATE FINANCE SEMINARS
  • SUSTAINABLE FINANCE ENVIRONMENT (CONFERENCES, SEMINARS…)

Admission conditions

Required diploma(s) :

  • Bachelor

Employment opportunities & career impact

Employment opportunities :

Jobs in Customer Experience

  • Consultant
  • Customer experience manager
  • Consumer experience manager
  • Customer relationship manager
  • Product developer
  • Product owner
  • Project manager
  • Customer insight specialist
  • Research officer

Jobs in International Marketing

  • International brand manager
  • Product manager
  • Marketing manager
  • Communication manager
  • International project manager
  • International sales developer

Jobs in Business Development & Negotiation

  • Key account manager
  • Strategic customer manager
  • Business developer
  • Head of development
  • Sales manager
  • Regional director
  • Sales area manager
  • Business marketing manager
  • Category manager


Jobs in Brand management

  • Brand manager
  • Product manager
  • Trade marketing manager
  • Social media marketing manager

Jobs in Communication, Media & Event management

  • Communication manager
  • Events manager
  • Sponsorship manager
  • Events project manager
  • Partnership manager
  • PR manager
  • Events producer
  • Influencer
  • Advertising manager
  • Community manager

Application Deadlines

Short Track :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English

Long Track :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : Bordeaux / Marseille

Language : English


Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.


Campus facilities & Student Life

BORDEAUX

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com

Arrival information

Pick up assistance

KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.

Integration

The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.

Contact us on Facebook - Melting Potes

Life in Bordeaux

More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.

Visit the campus

Download files

Student handbook - Bordeaux (PDF - 2.5 MB)

Caroline Guilloux

Housing Advisor - Student Services

E-mail

+33 (0)5 56 84 63 26

MARSEILLE

Accommodation

The Housing service of KEDGE Business School is available on a single platform.

You will find housing offers from private landlords, real estate agencies and student residences.

A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.

To connect, sign up using your school email address and password of your choice

For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com

Download files

Student handbook - Marseille (PDF - 3.4 MB)


See

Legend

  • Video interview with the program director

  • Additional information / brochure

  • Request info / Application

Country School / Program
Spain
Ireland
Denmark
Netherlands
France
Italy
United Kingdom
Portugal
Finland
France
Norway
Netherlands
Italy
France
France
Spain
Portugal
Belgium
France
Belgium
Denmark
Belgium
United Kingdom
Portugal
Greece
France
Italy
France
United Kingdom
Sweden
United Kingdom
France
Portugal
Italy
Ireland
Spain
Spain
France
Spain
France
France
Portugal
Greece
Netherlands
Norway
United Kingdom
United Kingdom
Sweden
United Kingdom
Ireland
Italy
Ireland
United Kingdom
United Kingdom
France
Spain
Italy
United Kingdom
France
Italy