Congo - Africa
Marketing
6
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Ecole Supérieure de Gestion et d'Administration des Entreprises - ESGAE COMMERCIAL MANAGEMENT

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OSSEBY ACKONDJO OLLEMBEEnseignant of Ecole Supérieure de Gestion et d'Administration des Entreprises - ESGAE

The commercial function is at the center of the corporation life as it has to generate the demand for the company’s products and services. It must be customer-oriented. The course program has been designed to provide students with marketing skills, with an emphasis laid on basic modules or units such as commercial strategy, market studies, marketing development, and marketing communication. The ESGAE master II degree in commercial management trains executives who are able to set an efficient commercial organization that is customer-oriented. The training ends with a guided writing and defense of a professional dissertation.

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Country School / Program
Congo