KEDGE Business School MSc Digital Marketing & Sales

New professions and practices are emerging in the digital era, creating a need for relevant, comprehensive training. In this environment, skills quickly change and disciplines are increasingly specialized. Accordingly, companies need flexibility and agility more than ever before.

Curriculum (courses, subject modules)

SEMESTER 1

Manager Skills

• Introduction to business management (Fast Track for Non-Managers)
• Strategic management
• Financial performance management
• Sustainable development & corporate social responsability
• Public speaking 
• Visual communication & Design
• Hard skills
  • TOSA Excel
  • TOEIC
  • Orthodidacte
  • Coding skills: optional (30h) 
• Langues : anglais / FLE (français langue étrangère)

Expert skills

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

SEMESTER 2

You have 2 choices:

• Academic Semester

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

OR

INTERNATIONAL ACADEMIC EXCHANGE IN A PARTNER UNIVERSITY

DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY

Your choice of experience

• INTERNSHIP in France or abroad
• PROJECT:associative, entrepreneurship...
• LEARNING TRIP ABROAD You can find a job or take some language courses
• OTHER CORPORATE PROJECT

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 19900 and 28400 €

Long Track: 3 years of higher education "Bac+3" validated by a diploma or an equivalent of 180 ECTS credits.  

Short Track: 4 years of higher education "M1" validated, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits.

A new intake in January 2023 is available for the short track of this programme. Apply before October 31st on the Join website to be eligible.

Level of English required for admission to the specialisation course: TOEIC 780 / IELTS 6 / IBT 85 (candidates with at least 1 year of studies or professional experience in an English-speaking country are exempted). For admission to the preparation course, the level of English is recommended but not mandatory. It will have to be validated to enter the 2nd year.

Employment opportunities & career impact

Employment opportunities :

MANAGEMENT     

    Head of Digital Marketing
    Head of E-Commerce
    Head of Digital Customer Experience

TEAM MANAGEMENT     

    E-Commerce Manager
    Digital Communication Manager
    Digital Strategy Consultant
    Traffic and Acquisition Manager
    E-Business Commercial Engineer
    User Experience Manager

PROJECT MANAGEMENT     

    Web Product Manager
    Digital Product Manager
    Digital Marketing Product Manager
    E-CRM Project Manager
    Digital Web Sales
    Social Media Manager
    Traffic Manager

Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.

FIRST FRENCH MANAGEMENT RESEARCH SCHOOL

KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.

Campus facilities & Student Life

The campus in Marseille is divided between two sites: the main campus, Luminy, nestled on the edge of the Calanques National Park, and La Joliette campus located in the heart of the city.

Discover KEDGE Luminy Campus 

An extended and renovated campus since September 2021

Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region.

Over a period of three years, renovation and modernisation work were carried out on more than 21,000m2 of buildings. Thanks to the project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions.

The campus facilities:

• 57 classrooms
• 6 auditoriums of which a sheltered outdoor one
• 22 brain bubbles: spaces dedicated to collective reflection sessions
• 20 rooms dedicated to associations
• 1 fitness centre
• 4 catering areas
• 2 Hubs
• 1 new incubator dedicated to business start-ups (KEDGE entrepreneurship Daniel Carasso)
• 370 lockers
• 7700m2 of outdoor space including numerous terraces

State-of-the-art facilities

The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge.

• Modular and adaptable classrooms
• Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
• Brain bubbles (spaces dedicated to collective reflection sessions)
• A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.

Facilities focused on innovation, co-creativity and entrepreneurship:

• The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
• KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.

Facilities focused on the students’ needs and expectations

KEDGE is resolutely focused on the well-being of its scholars and provides them with:

• Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
• An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
• A developed community life with dedicated spaces
• Nearby accommodations
• Easy access to the campus with sustainable mobility as a priority
• Lockers available for sports or personal belongings.

A campus that respects its environment

The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning.

The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).