KEDGE Business School MSc Digital Marketing & Sales

New professions and practices are emerging in the digital era, creating a need for relevant, comprehensive training. In this environment, skills quickly change and disciplines are increasingly specialized. Accordingly, companies need flexibility and agility more than ever before.

Curriculum (courses, subject modules)

SEMESTER 1

Manager Skills

• Introduction to business management (Fast Track for Non-Managers)
• Strategic management
• Financial performance management
• Sustainable development & corporate social responsability
• Public speaking 
• Visual communication & Design
• Hard skills
  • TOSA Excel
  • TOEIC
  • Orthodidacte
  • Coding skills: optional (30h) 
• Langues : anglais / FLE (français langue étrangère)

Expert skills

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

SEMESTER 2

You have 2 choices:

• Academic Semester

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

OR

INTERNATIONAL ACADEMIC EXCHANGE IN A PARTNER UNIVERSITY

DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY

Your choice of experience

• INTERNSHIP in France or abroad
• PROJECT:associative, entrepreneurship...
• LEARNING TRIP ABROAD You can find a job or take some language courses
• OTHER CORPORATE PROJECT

Admission conditions

Required diploma(s) :

• Bachelor

Tuition & Fees

Between 19900 and 28400 €

Long Track: 3 years of higher education "Bac+3" validated by a diploma or an equivalent of 180 ECTS credits.  

Short Track: 4 years of higher education "M1" validated, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits.

A new intake in January 2023 is available for the short track of this programme. Apply before October 31st on the Join website to be eligible.

Level of English required for admission to the specialisation course: TOEIC 780 / IELTS 6 / IBT 85 (candidates with at least 1 year of studies or professional experience in an English-speaking country are exempted). For admission to the preparation course, the level of English is recommended but not mandatory. It will have to be validated to enter the 2nd year.

Employment opportunities & career impact

Employment opportunities :

MANAGEMENT     

    Head of Digital Marketing
    Head of E-Commerce
    Head of Digital Customer Experience

TEAM MANAGEMENT     

    E-Commerce Manager
    Digital Communication Manager
    Digital Strategy Consultant
    Traffic and Acquisition Manager
    E-Business Commercial Engineer
    User Experience Manager

PROJECT MANAGEMENT     

    Web Product Manager
    Digital Product Manager
    Digital Marketing Product Manager
    E-CRM Project Manager
    Digital Web Sales
    Social Media Manager
    Traffic Manager