France - Western Europe
Creativity Management, Innovation and Design thinking

KEDGE Business School - KEDGE Arts School MSc Creativity & Design Management


Program overview

The cultural and creative sector, encompassing design, spans diverse activities marked by distinct strategic properties and a growing integration of skills. In adapting to this evolving economy, creativity and design emerge as highly coveted competencies essential for navigating a complex and competitive market landscape. These cross-cutting skills play a pivotal role in enhancing the aesthetic experiences of consumers and users, driving societal innovation, and catalysing business transformation.

The MSc programme in Creativity & Design Management is tailored to nurture students into creators and innovators within the creative industries and other innovative sectors of the economy and society.

Curriculum (courses, subject modules)

Creativity and Design Strategic Management
Creative & Design Entrepreneurship
Management tools
Creativity & Design Marketing
Creativity & Design Branding
Creativity & Design Management
Professional development

Creation & Creativity
Creative process Management
International Seminar : creative & design trends
Creating & Designing for future societies
Sustainable Creativity & Design
Creativity & Design Research

Experiential skills

  • Workshops
  • Masterclasses
  • Study trip abroad : Creative Berlin
  • On-site course : Creative France
  • Applied research dissertation
  • 6-month internship in creative/design functions and/or in the creative industries sector

Admission conditions

Required diploma(s) :

  • Bachelor

Tuition & Fees

Between 10500 and 20000 €

Short Track (4 years + of higher education):

- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,

- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2)/ Cambridge Advanced (C1)/ Duolingo 105/ PTE 46

*exemption for native English speakers or applicants with at least one year of work experience in an English-speaking country.

Long Track (3 years + of higher education):

- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,

- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Validation of Personal and Professional Experience (VAPP)

You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Employment opportunities & career impact

Employment opportunities :

  • Upon completing the programme, graduates have diverse opportunities in both creative and managerial roles within the creative industries or other innovative sectors.


  • Creation, design, and production: creator, artist, designer, creative director, artistic director, design agency director, design manager, copywriter, product designer, service designer, space designer, etc.
  • Management and strategic development: general manager, entrepreneur, consultant, project manager, etc.
  • Marketing: marketing director, brand manager, product manager, digital project manager, etc.
  • Communication: advertising manager, social media manager, brand content manager, events manager, etc.

    Our programme equips students to become creative and design managers in the creative industries or across various innovative sectors.

    Graduates can explore sectors including visual arts, design, crafts, fashion, luxury, creative digital services, communication, heritage, performing arts, cultural industries (cinema, video games, music, media), leisure industries (tourism, outdoor, sport), and beyond.

    Additionally, graduates are sought after by businesses across the economy to contribute to ideation, innovation, and problem-solving endeavours.

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 12 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 24 months

Degree : Master of Science

Campus : Bordeaux / Marseille / Paris

Language : English

Faculty profiles

Our faculty consists of 192 permanent professors, across 5 academic departments. They are involved in all our educational programmes, our centres of excellence and expertise, business chairs, research projects as well as supporting our students, being involved in our territories and with our partners. KEDGE's faculty invests in education and plays an active role within the academic community.

Campus facilities & Student Life

An extended and renovated campus since September 2021

Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region.

Over a period of three years, renovation and modernisation work were carried out on more than 21,000m2 of buildings. Thanks to the project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions.

State-of-the-art facilities

The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge.

  • Modular and adaptable classrooms
  • Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
  • Brain bubbles (spaces dedicated to collective reflection sessions)
  • A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.

Facilities focused on innovation, co-creativity and entrepreneurship:

  • The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
  • KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.

Facilities focused on the students’ needs and expectations

KEDGE is resolutely focused on the well-being of its scholars and provides them with:

  • Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
  • An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
  • A developed community life with dedicated spaces
  • Nearby accommodations
  • Easy access to the campus with sustainable mobility as a priority
  • Lockers available for sports or personal belongings.

A campus that respects its environment

The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning.

The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).



  • Video interview with the program director

  • Additional information / brochure

  • Request info / Application

Country School / Program
United Kingdom
South Africa
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United Kingdom
South Africa
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