KEDGE Business School MSc Data Analytics for Business
Artificial intelligence (AI), machine learning and business analytics techniques are becoming increasingly important in companies, enabling them to invent and create new, value-generating businesses.
However, as these technical specialities develop, it appears that a crucial link is currently missing: professionals capable of bridging the gap between data specialists and other business areas.
The Master of Science (MSc) in Data Analytics for Business is built on three pillars essential to the success of the digital transformation of companies:
Modelling, based on machine learning and business analytics techniques, which enable companies to improve their operational excellence and develop new business models.
Understanding information systems, which are the infrastructure for deploying models.
Knowledge of the company's businesses and major functions, which initiate projects and ultimately use the applications.
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