France - Western Europe
Innovation Awards

KEDGE Business School MSc Data Analytics for Business


Program overview

This Master of Science programme prepares students to become professionals with the ability to bridge the gap between data specialists and processing techniques and the various business lines. Ultimately, they will be experts in the field of data and the digital transformation of companies.

Curriculum (courses, subject modules)



  • Algorithmic
  • Python


  • Digital strategies
  • Digitalisation of business processes
  • Management styles
  • Inbound marketing
  • Digital marketing


  • Data formats
  • Data modelling
  • Queries
  • NoSQL/Hadoop/MapReduce


  • Ethics and artificial intelligence
  • Legal dimensions of artificial intelligence
  • Social impacts
  • Economy of artificial intelligence


  • Descriptive statistics
  • Multivariate analysis
  • Dashboards
  • Time series analysis


  • Supervised learning (categorization and regression trees)
  • Unsupervised learning (clustering)
  • Reinforcement learning (Q-learning)
  • Model validation
  • Over- and under-fitting
  • Cross validation




  • Agile methods
  • Management of project teams
  • Specific methods and tools
  • Customer relations


  • Neural network
  • Deep learning
  • Random forest and xg boost
  • Natural language processing


  • Linear programming
  • Non-linear programming


  • Time series and forecasting
  • Simulation


  • AI and new business models
  • Starting a new AI business
  • Marketing of AI


  • The different types of actors involved
  • Information systems aspects
  • Setting up a pipeline
  • Maintenance and updates of models


Admission conditions

Required diploma(s) :

  • Bachelor

Tuition & Fees

Between 16 and 25 €

Long Track: 3 years of higher education "Bac+3" validated by a diploma or an equivalent of 180 ECTS  credits.  

Short Track: 4 years of higher education "M1" validated, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits.

Validation of Personal and Professional Experience (VAPP)

You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.

Level of English required

Short Track: TOEIC 785 / IELTS 6 / IBT 79 / Cambridge First (B2) / Cambridge Advanced (C1) / TOEFL Home Edition (candidates with at least 1 year of studies or professional experience in an English-speaking country are exempted). Exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country. 

 Long Track: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.”

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 38 € (EUR)
  • Minimum Salary : 34 € (EUR)
  • Maximum Salary : 40 € (EUR)

Employment opportunities :

  • Project management and project management assistance
  • Project manager and product owner
  • Consultant, advisor in AI development
  • Manager of data scientists
  • Business engineer in the field of AI
  • Digital transformation

Application Deadlines

Admission level :


Bachelor's degree - 4 years Validation of Personal and Professional Experience (VAPP)

Duration :1 year

Degree :MSc, Master of Science

Campus :Bordeaux

Format :Full Time

Language :English


Admission level :

Bachelor's degree Validation of Personal and Professional Experience (VAPP)

Duration :1 year

Degree : MSc, Master of Science

Campus : Bordeaux

Format : Full Time


Admission level : Bachelor's degree Validation of Personal and Professional Experience (VAPP)

Duration : 16 months

Degree : MSc, Master of Science

Campus : Marseille

Format : Full Time

Language : English

Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.


KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With five Centres of Excellence: Marketing, Supply Chain, Wine & Spirits, International Business and CSR, and four Centres of Expertise: Entrepreneurship and family Business, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.

Campus facilities & Student Life

The campus in Bordeaux was designed taking into account the changing habits and preferences of today's students, and how those changes affect their living spaces.

The school is located on the Talence campus 35 minutes away from the city centre by tram, 25 minutes away by car and  around 30 minutes by bicycle.

Spread over 35,000m2, the campus is designed to provide the most innovative facilities to meet students and collaborators' needs.

Spread over 35,000m2, the campus is designed to provide the most innovative facilities to meet students and collaborators' needs.

  • La Ruche Library: Spread over 2000m2, the Ruche Library is a haven of knowledge. It offers a true cultural space where students and employees can borrow books, comics, DVDs or board games.  You can work between classes alone or in a group. For more privacy, you can book a room through the virtual campus.
  • Various catering areas to suit everyone's needs. For lunch on the go or to grab a cup of coffee, you have the K'omptoir with its Starbucks Corner offering a wide range of coffees and snacks. For a leisurely lunch you have the self-service cafeteria which serves healthy set menus. For those bringing their own lunches, there are microwaves at your disposal. From time to time, there are also food trucks serving many different food options within the patio area.
  • Co-working areas  ideal for group sessions fully equipped with the latest technologies.
  • The CA'Store, KEDGE's official association shop which can be found within the entrance hall.
  • The main hallway, the heart of the school where different events are hosted such as the Career Fairs (where you will meet with businesses and recruiters in the hope of finding a work placement or internship), the Association Fairs where each association has a stand to present what they are all about and the place where you will be welcome for your oral exams. 
  • The beehive patio looked after by the association Kedge'bees providing the honey for the school.
  • The Career Centre to help with work placements or internships.
  • The Ber'kail, the student haven where you can eat, chill and listen to music. You can also play video games, table football, have a drink on the terrace, meet up for a burger or a coffee. The association Ber'kail organises various events such as the 'beer and chill' barbecues, the WEXs (Extreme Weekend) in collaboration with the Adrenaline association to mark the start of the year and the Grand Banquet, a chill out weekend to end the year in style.
  • Sports facilities managed by the Sports Society, the Arts Society and sports' coaches.
    All students, whether following an undergraduate or postgraduate degree, can benefit from the sports facilities.  It is managed by a team of qualified sports professionals always on hand to help and advise. On the Bordeaux campus, you can find:
    - A weight-training and cardio room supervised by qualified sports coaches
    -  A studio facility with organised  weekly classes including danse, yoga, fitness, self-defence or meditation
    - A gymnasium / hall for the practice of hand-ball, basketball, futsal (indoor football), badminton, volley-ball, ping-pong
    - A multi-sports ground with a pitch for the practice of football or to play tennis
  • Other facilities:
    - 49 lecture rooms, language labs, computer rooms, 20 auditoriums with a capacity of 60 to 500 seats for teaching, seminars or meetings.
    - A trading room animated by professors and by the finance transaction association.
    - The Business Nursery and the Business Accelerator, both dedicated to the entrepreneurship development.



  • Video interview with the program director

  • Additional information / brochure

  • Request info / Application

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