France - Western Europe
Agribusiness / Food Industry Management
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EM Normandie Business School - UniLaSalle MS Marketing, communication et ingénierie des produits agroalimentaires
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Program overview
- Developed as a partnership between two Graduate Schools: UniLaSalle (Agri-food Engineering School) and EM Normandie.
- Offers a dual-skills: managerial and scientific.
- Study path suitable for both managers and engineers.
- Course content developed from real case studies (Auchan, Mars, Isigny Ste Mère, Royal Canin, Cadbury...).
- Additional professional tools include in-company consulting and challenges, business dating, professional colloquia...
- Programme which meets the needs of the buoyant agri-food sector.
- A manageable size cohort with personalised monitoring.
Curriculum (courses, subject modules)
SEMESTER 1
- Fundamentals of an Agri-Food Manager
- Consumer Trends
- Study of Eating Behaviours
- 360° Communication Strategy
- Marketing of Agri-Food Products
- Company Challenge
SEMESTER 2
- Agri-Food Project Management
- Marketing Strategy and International Marketing
- In-company Missions and Projects
- Thesis
- Internship
Admission conditions
Required diploma(s) :
- Master
Tuition & Fees
Between 12500 and 12500 €
Employment opportunities & career impact
Employment opportunities :
Careers in food:
- Brand Manager
- Category Manager
- Head of Operational Marketing and Communication
- Head of Cross-Channel Marketing
- Social Media Marketing Manager
- Project Manager
- Head of Communication
- Trade Marketing
- Head of Development